Complice
Case Study, Aug 2022
MVP for a productivity app with a strong emphasis on social features.
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Case Study, Aug 2022
MVP for a productivity app with a strong emphasis on social features.
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Most of the productivity industry focuses on enterprise level resources. Complice offers an intuitive and simple way to add a social nature to the monotony of work for individual consumers.
While some applications in the productivity market target personal use, there aren’t any that focus on making productivity into a social process.
Design a productivity app that has social features to help users complete tasks more efficiently.
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I first performed research into the productivity market as a whole to gain a better understanding of the space. I looked into four productivity apps that challenged or supported my main hypothesis and found that they lacked a way to keep users motivated.
Notion
Google Calendar
Apple Reminders
Flora
3/14
With an understanding of the productivity market as well and opportunities within the market, I conducted user interviews with three college students to find trends in what their needs are from productivity apps.
From these interviews I created an empathy map and found two reoccurring themes across all three interviews.
4/14
Users rely on productivity apps to help them manage their responsibilities.
Working in isolation is much more common in a post COVID-19 world, and users get lonely while tackling their daily tasks.
5/14
The Complice user flow detailing the expected main journeys.
Using what I gathered from user interviews, I designed user flows for a product with two main features. The first feature would revolve around a to-do list, where uses could organize their responsibilities, and the second feature would employ a shared pomodoro timer between users in a room.
6/14
7/14
Onboarding
Productivity Features
Social Features
Onboarding
Productivity Features
Social Features
Onboarding
Producticity Features
Social Features
Onboarding
Producticity Features
Social Features
8/14
A notable improvement and change I made the original wireframes, was reducing the number of elements on a number of pages. I asked myself, what purpose do these pages serve users, and removed any element that did not serve that purpose.
9/14
In order to find a sensible palette, I first looked to nature and found colors and textures that would keep users calm, but serious and focused. After experimenting with a primary and secondary color, I realized that keeping the palette monotone would best serve the design and minimize the number of distracting elements.
10/14
11/14
Onboarding
Productivity Features
Social Features
Onboarding
Productivity Features
Social Features
Onboarding
Productivity Features
Social Features
Onboarding
Productivity Features
Social Features
12/14
High Fidelity Prototype
13/14
At a distance, scale can be deceiving. I initially expected this project to be simple in nature, and I wanted the focus to primarily be on interactions. Through the duration of the project, its scale quickly grew as I realized the necessary components to make a minimum viable project that met user expectations on a new twist.
Expect things to be bigger than they seem at a distance.
The idea of combining concepts has always been a large focus of my design philosophy. This project, however, showed me the difficulties and nuances of combining two completely different and arguably opposite spaces and ideas.
Combining two ideas isn’t adding two halves, it’s addings two wholes.
While working on this project, I frequently found the urge to add features and go beyond what was necessary for the final product. Keeping my eyes on the goal of what was strictly necessary helped me stay within the scope of the project.
Good design is as little design as possible.
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